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A Message From Braai4Heritage
Braai4Heritage is an initiative that calls all South Africans to actively celebrate their common heritage by braaing on Heritage Day, 24 September. After all, braaing is a deep-rooted tradition in South Africa that cuts across all demographic groups. This initiative has the potential to become a contemporary means of celebrating South African-ness, especially considering that braaing is a positive feature in most South Africans' lives - being the fun-loving, social and hospitable nation that we are. Cooking food on an open fire is an international phenomenon, but to braai is a truly unique South African past time that penetrates racial, cultural, religious and social boundaries. The National Heritage Council (NHC) supports this call and acknowledges that there's currently a need for a cross-cutting approach to heritage, which helps to build and highlight social cohesion. The NHC encourages initiatives of this nature to be supported by corporates as a contribution to preserving memories of a great nation from today's generation to the future. Celebrating our heritage is important to preserve our national identity particularly among our youth. Countries with strong social cohesion become strong nations. This is why we believe it's important to celebrate our common national heritage.
We aim to create social cohesion by encouraging all South Africans to actively celebrate their common heritage by having a braai, on Heritage day each year. The braai stands out as one of our unique cultural heritage gems as it is a deep-rooted tradition in South Africa that cuts across all demographic groups.
- Offer a national festival that ranks amongst all of the greatest celebrations in the world and promote excitement throughout South Africa via innovation, creativity, grassroots involvement, and marketing activity.
- For South Africans to be aware of the number of other people braaing on the same day in the spirit of national unity- and to increase the sense of active participation in a nationwide celebration of being South African.
- Project the attention towards the common heritage that we share in, and the many positive aspects of our country, alive with possibility.
- Provide the opportunity and motivation for all South Africans, (and those who sometimes wish they were South African) to attend and join in the practical and expressive celebrations.
- Encouraging people to have conversations with friends, colleagues and neighbours about our diverse heritage while celebrating.
- Create awareness that foreign cultures have various national icons that define their unique personalities. South Africa has the braai.
The braai is to become a contemporary means of celebrating and a symbol of celebration and our South African uniqueness. It is a day for nation-building where all South Africans take hands. Braai4Heritage has the real and tangible possibility to create an annual day of celebrations with a similar emotional, patriotic and positive feel, for the citizens of South Africa, to the pre and post rugby world cup celebrations. Braai4Heritage is a non-profit initiative and there is no political motive to the day. On 24 September, every year, all South Africans will be sitting around the same fire.
- Braaing is a commonality and equalizer amongst diverse groups of South Africans.
- The activity of braaing, through widespread, active participation, transcends cultural and social divides.
All that is required in order to participate in this way on Heritage day, is to braai with family and friends, and, consider while enjoying the braai, our diverse heritage that makes us a truly unified South Africa.
VISIT Braai4Heritage HERE
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